Run Studio Run: How Creative Studios are run by Eli Altmann

Focus

Everything starts with your focus.

Focussing on specific set of offerings helps selling. You don’t have to explain what you do any more. A lack of focus means that there is always a competitor with more specialized skills and experience than you.

Think of it as the difference between the take-out restaurant offering Pizza, Pasta, Sushi, Kebap and Indian food compared with that one fancy Sushi place in your town.

At the same time a specific set of offerings leads to lean and often improved process. If your approach changes from project to project, you will not be able to build a robust process.

Focus on your business niche by continuously fine-tuning your offering.

Pick projects that are worth your time. Ultimately, this helps with your portfolio. “You are your portfolio.”

• Client Feedback Forms
• Build a repeatable process for everything
  • offerings, hiring, accounting, training
  • show where you are at the beginning of a presentation