I help leadership and their teams build their adaptive muscle to navigate uncertainty.
Most organizations are good at executing the known. I help you deal with the unknown.
We can achieve this by:
- Setting up strategic routines that learn from change instead of fighting it.
- Creating feedback loops that actually detect signals from your market and your team.
- Reducing the risk of big initiatives by breaking them down into smaller, safer experiments.
If you’re wrestling with a messy challenge, let’s talk. Drop me a line to see if we’re a fit.
How we work together
I’m not the consultant who hands over a slide deck and disappears. I prefer to work as a partner in the trenches—usually with a few select clients for several months at a time.
I don’t fix your strategy. I help your team build the capacity to fix it themselves next time.
We often start with a small, focused workshop to clarify the problem and see if we click. No big upfront contracts, just a chance to do real work together and see where it goes.
Building trust is a process. Let’s start by getting to know each other.
Projects I’ve enjoyed
- Roman Catholic Diocese: Helped the innovation team launch two digital platforms by introducing product strategy and management practices.
- Job Platform: Worked with a B2B business owner to increase average user revenue by double digits through agile product management and design sprints.
- Real Estate Digital Product: Guided the transition from a workshop vision to a prioritized MVP, achieving 95% active users and validating the need for CRM integration.
- Corporate UX Advisory: Partnered with a UX manager to bridge the gap between design and product teams, covering strategy, research, and management.
Sharing what I learn
A big part of my work is teaching others to consistently work on strategy by themselves. I speak and train on strategy, innovation, and UX.
- 🇩🇪 3 concepts to talk about strategy more easily at the AGILE.RUHR Camp 2025
- 🇩🇪 Integrating strategy in your everyday work at the AGILE.RUHR Camp 2025
- 🇩🇪 “User Research: Head over Gut-ipedia” at the Open Space for move:elevator and the TYPO3 Usergroup Rhein-Ruhr (2024)
- 🇩🇪 WWHTBT: a magic question for adaptive strategy work at the AGILE.RUHR Camp 2024
- 🇩🇪 Experiments in strategy work at the AGILE.RUHR Camp 2024
- “Strategy for UX designers” at the UX Festival 2024
- “Understanding users saves real money” at the Open Space for move:elevator (2023)
- 🇩🇪 Adaptive strategy for future-proof organizations at the AGILE.RUHR Camp 2023
- Introduction to UX design (2022)
- “Innovation culture: The problem with innovation” at the Open Space for move:elevator (2021)
- “Innovation at health insurance companies” at the Open Space for move:elevator (2021)
- “Innovation culture: We’ll destroy your company before someone else does!” at the open space for move:elevator (2021)