Even Over Statements
An even over statement is a phrase containing two positive things, where the former is prioritized over the latter.
A better approach is to make trade-offs explicit, by choosing one thing over another thing. Done well, it will result in focus, clarity, alignment, better decision-making, and competitive edge. We want to share with you a practical method that we often use with our clients: the even over statement.
- Product tradeoffs
- Exclusive product line even over mass market adoption
- Amazing customer service even over new product features
- Mobile experience even over desktop experience
- Revenue growth even over user growth
- Culture tradeoffs
- Collaboration even over focus
- Progress even over perfection
- Honest feedback even over harmony
- Impact even over following a plan
- Quality even over volume
- Hiring team players even over deep experts
Examples
Source: ClassDojo Career