Produktlebenszyklus

• 3 Horizon Modell (Baghai, Coley, White): https://wall-skills.com/2015/3-horizons/
• Wardley Produktevolution: Genese, Maßgeschneidert, Product, Commodity
• Pioniere, Siedler, Stadtplaner

https://blog.gardeviance.org/2015/03/on-pioneers-settlers-town-planners-and.html https://blog.gardeviance.org/2012/06/pioneers-settlers-and-town-planners.html

‘Pioneers are brilliant people. They are able to explore never before discovered concepts, the uncharted land. They show you wonder but they fail a lot. Half the time the thing doesn’t work properly. You wouldn’t trust what they build. They create ‘crazy’ ideas. Their type of innovation is what we call core research. They make future success possible.

Settlers are brilliant people. They can turn the half baked thing into something useful for a larger audience. They build trust. They build understanding. They make the possible future actually happen. They turn the prototype into a product, make it manufacturable, listen to customers and turn it profitable.

Town Planners are brilliant people. They are able to take something and industrialise it taking advantage of economies of scale. This requires immense skill. You trust what they build. They find ways to make things faster, better, smaller, more efficient, more economic and good enough. They build the services that pioneers build upon.

https://www.youtube.com/watch?v=wNAyxSkjS_c

https://www.slideshare.net/slideshow/sustainable-innovation-3-types-of-work/55808041#2

https://wall-skills.com/2018/pioneers-settlers-and-town-planners-3-types-of-innovation/