Jobs-to-be-Done

Through around 5-10 research Interviews, we try to find the main trigger events of our customers moving through the stages of the customer journey.

Trigger Events

When was the first time you thought about Product Category?

Where did you research available and fitting options of Product Category? Was this the only time you researched? Which other places did you use?

When was the time you made the decision to buy Product? What needed to happen so that you could execute on the purchase?

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👋 Hej, I am Julian Peters. But many people call me Jupe.

As an independent consultant I help clients design strategies, digital products and user experiences. Straight from my hometown Dinslaken. If you enjoyed this content, share the link, toot me or subscribe to my RSS feed.