Research Interviews
https://library.gv.com/gv-guide-to-uxresearch-for-startups-b6d0c8ac81b3
If the team can’t decide which of multiple directions is better, it means the project wasn’t sufficiently shaped. There wasn’t enough problem definition.
When I’m just starting to shape something, I go through this checklist in my mind:
What’s the current way people do this, without the new solution? When does the current way not work? What are they trying to do when it doesn’t work? How will they know if the new way is working better?
https://world.hey.com/rjs/11-research-gives-us-the-problem-not-the-answer-d8a2303e
Resources
Lean Analytics The Mom Test