Testing Business Ideas
We think humans have that problem
To better segment potential users and customers and find about their wishes, needs and problems, you can conduct Research Interviews. After 10 to 20 interviews you will have enough data to synthesize insights and steps forward.
We think this is a problem at scale
After having a clearer understanding of your target segment, you might want to find out if a bigger audience has your targetted problem. Spend a few hundred Euros a day in Search or Social Ads. Click-throughs and sign-ups to a waiting list give you an indication regarding your hypothesis.
People are looking for a solution
Interviews and a waiting list can only give you weak indication whether people are actually willing to spend time and money for your solution. Create confidence by building a Concierge test by offering a manual service or linking different web services with Zapier, IFTTT or the likes.