Strategy Artifacts

The purpose of a design artifact, whether a wireframe, prototype or sketch, is to illustrate our thinking . It’s part of the thinking process.

Distill research on users and the business down to a short vision statement on what the user’s experience should be like. Add to this a list of design criteria (specific guidelines or principles for the design), as well as success metrics (how you will know that the design is achieving your goals). You should be able to do all of this within just a couple of pages; and keeping it short will help to ensure that everyone reads it.

• Customer Journey Map
• Stakeholder Maps
• Competitive Research Matrix
• Value Proposition Canvas
• Ecosystem Map
• Set of metrics
• Environmental Map (Strategyzer)
• Elevator Pitch
• Golden Circle
• Personas