Typical research questions you should avoid asking your customers

What features do you want from the product? Never build build what the customer tells you. This question lacks context and doesn’t provide insights into the actual problems customers need solved.

Do you like this feature? What actually matters is if it solves a problem in a way customers would choose to use it. Also, avoid close-ended and leading questions.

Would you use this? Customers cannot possibly know the answer without experiencing the product, service or feature firsthand to see if it works for them. Plus, people are generally nice (again, see: “social desirability bias“) and may just say “yes” to avoid upsetting you.

Would you pay for this? Customers can’t answer this truthfully unless it’s a viable option—and you’re not actually asking them to pay. As mentioned, people tend to be nice and might say “yes” simply to avoid conflict (again, see: “social desirability bias“).

Sources

The Mom Test – Rob Fitzpatrick https://www.linkedin.com/feed/update/urn:li:activity:7310001843479142401/